Submitting your app to the App store is only the first step. If you want more than 2 downloads a day, you will have to get the word out.

App Review Sites are a good way to get more attention and downloads for your apps. The problem is, they get hundreds of pitches a day. How do you stand out? How do you get attention and get those reviews coming in?

That is what this infographic will help you with. How to write a pitch email that gets your app reviewed.

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Downloadable Resources

Things To Include In Your Pitch

Here is a quick breakdown of the essentials that need to be in your pitch.

  • Name of the app
  • Link to iTunes (important, not only the app website but the iTunes product page)
  • Video (a really important one)
  • Screenshots (Don’t attach large files, include a link to them)
  • Description (Say what your app does and why it is different)
  • Price
  • Contact information (add multiple options, email, twitter, skype, telephone)

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  1. David

    The infographic is really helpful, Tope! Great tip on including a promo code…And I think it would also be helpful to include similar language in emails to bloggers that aren’t app reviewers but blog in the space your app targets.

    • James McAllister

      I also thought it was a great tip to include a promo code – in fact, I won’t even review a paid application if the developer does not provide me with a promo code. You never know if they’re just trying to make a quick sale – and after all, I am the one doing the favor for them.

      It’s amazing how many developers get mad if they ask me to review their app and I don’t say nice things about it. I review it like it is – if it sucks, I publish my review saying so.

  2. flash3435

    The video part is crucial. Much easier for a reviewer to watch a video than to play around with the app to see if it’s any good or not.

      • ravi

        Tope: the big gap here is to actually write the one-pager that we would use top pitch the app to bloggers. we are apparently better developers than writers. can you recommend some resources/agencies that can actually take the story out of our head and create the one page pitch? thx for the resource on video creation

  3. Peter

    The simple truth is that most reviewers / bloggers are very LAZY!
    So the more you can do their job for them – the better. Create video w all the highlights + a folder w “things to grab” containing a more or less finished “article”, photos, iTunes link etc. The reviewer should need to spend a maximum of 5-10 min on your app in all (including the article / post) if you stand a chance to be reviewed. It’s a hard and simple truth of less work for more bucks…

    BUT with that being said, there actually are some serious good reporters / reviewers / bloggers out there, and if you can peek there Interest, you’re striking gold and probably get a good long article about it (like the ones Tope does in the AppVille magazine).

    Good luck & Happy Coding 🙂

    • tope

      Hi Peter…

      Yes, Lazy might be a harsh word.. but inundated with so many reviews to do at once, doing some of that work for them really does help… 🙂

    • tope

      Thanks Sylvain.. Yes, a video is surely one that gives a quick overview and can convince someone to write a review

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  5. Helen

    This is a great infographic, will be sharing on twitter. I blog about kids apps and agree that a video is really helpful, particularly as I don’t use promo codes so need to check an app out before deciding whether to buy. And definitely personalise it / find out about any review guidelines for each site. A standard mail shot with “hi blogger” or similar will almost always get deleted.

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  10. dave

    Love love love this. It’s fascinating that while so much of this is common sense, so many people fail at it. Dead on, Tope. We always tell potential reviewers that when they download the app, they’ll be presented with a dummy account, pre-populated with data. Helpful considering we’re accounting software that relies on a business’ financial data.

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  18. welogodesigner

    Great infographic Tope, really like the way it shows how every element, language and attitude is important to get reviewed and one more thing the promo-code, very necessary.

  19. Real Quick Software

    Hi there! Would you mind if I share your blog with my twitter group?
    There’s a lot of people that I think would really appreciate your content. Please let me know. Thanks

  20. Sam Friedman

    Love this infographic. It shows all the important parts of a query email. One note is that query emails also work very well when in combination with a press release or press kit that gives much more info. Obviously you shouldn’t attach large files as the infographic points out, but links to press release/press kit is a shortcut many journalists expect. After all, the press release practically writes the article for them (I know it shouldn’t but many reporters do take this route to save time). Our app used a service called Babble-on that writes the press release and query email with distribution from prmac all in one:

    You can write it yourself too but sometimes it’s easier just to outsource it and focus on your own app.

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  26. Robert

    Thanks for the article. As a developer I was following all the tips sadly AFTER app launch.
    I can say that one big mistake is just taking ASO into consideration as an optimization technique. It should be taken seriously even during the first phase of development, design of the app/game.

    Today Apple approved the third update of our board game for iPhone, TapTapGo, Last (!/id693143941?l=es&ls=1&mt=8) and I would like to share some tidbits:

    – Translate title and keywords to biggest 5/6 markets (English, Spanish, French, German, Simplified/Traditional Chinese).
    – Update often. Apps go up in the rankings just when they’re freshened.
    – Search for app reviews! They must be counting a lot when deciding ranking positions.

    I’m starting to think that investing in advertising on web sites is a waste of time and money. They may be giving you just a 1-2% increase in downloads…

    Finally, I think Apple should improve AppStore. For example:

    – Allow to hide apps from the listings I already have downloaded (why insist in showing apps that I have already installed and using? I go to AppStore to discover NEW apps).

    – Allow to hide apps from the listings I’m not interested (why insist in showing apps I’ll NEVER want to have in my iPhone?).

    These two suggestions will prevent lot of scrolling down and will allow other apps to get discovered…

    You can contact me at taptapgo[*at*]kronnect[*dot*]com.



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  29. Adriana Silva

    Hello developers,

    We just release a site where developers can reviews each others app for free.

    It is a great way to get several honest review about your app and help get it better and get a better position on appstore ranking.


    Best regards,

    Adriana Silva

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