Submitting your app to the App store is only the first step. If you want more than 2 downloads a day, you will have to get the word out.
App Review Sites are a good way to get more attention and downloads for your apps. The problem is, they get hundreds of pitches a day. How do you stand out? How do you get attention and get those reviews coming in?
That is what this infographic will help you with. How to write a pitch email that gets your app reviewed.
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1 2 | <img src="http://www.appdesignvault.com/wp-content/uploads/2013/02/TopBlogs5.png"/> <br/>View full image <a href="http://www.appdesignvault.com/iphone-app-reviews/" title="App Design">App Design Vault</a> |
Downloadable Resources
- Download the Good Pitch sample here
- My interview with Erica Sadun, TUAW. on How to Pitch Your App
- Tokens App to send promo codes
Things To Include In Your Pitch
Here is a quick breakdown of the essentials that need to be in your pitch.
- Name of the app
- Link to iTunes (important, not only the app website but the iTunes product page)
- Video (a really important one)
- Screenshots (Don’t attach large files, include a link to them)
- Description (Say what your app does and why it is different)
- Price
- Contact information (add multiple options, email, twitter, skype, telephone)
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The infographic is really helpful, Tope! Great tip on including a promo code…And I think it would also be helpful to include similar language in emails to bloggers that aren’t app reviewers but blog in the space your app targets.
Yes, surely. Don’t just pitch the iPhone/mac blogs in the list. Also include the blogs in your vertical… http://momswithapps.com for example is a good one for educational/kids apps
I also thought it was a great tip to include a promo code – in fact, I won’t even review a paid application if the developer does not provide me with a promo code. You never know if they’re just trying to make a quick sale – and after all, I am the one doing the favor for them.
It’s amazing how many developers get mad if they ask me to review their app and I don’t say nice things about it. I review it like it is – if it sucks, I publish my review saying so.
Great content as always Tope. The interview with Erica has always been one of my favorites.
Thanks Gregg. Good to hear that!.
The video part is crucial. Much easier for a reviewer to watch a video than to play around with the app to see if it’s any good or not.
Yep… With video, you can easily get the gist of an app in 1 minute. Check out these two services for good and affordable video
http://www.apptamin.com
http://www.downshiftinteractive.com
Hi Top. Thank you. I was looking for this.
Hi… Well, here you go… How did I read your mind?
The simple truth is that most reviewers / bloggers are very LAZY!
So the more you can do their job for them – the better. Create video w all the highlights + a folder w “things to grab” containing a more or less finished “article”, photos, iTunes link etc. The reviewer should need to spend a maximum of 5-10 min on your app in all (including the article / post) if you stand a chance to be reviewed. It’s a hard and simple truth of less work for more bucks…
BUT with that being said, there actually are some serious good reporters / reviewers / bloggers out there, and if you can peek there Interest, you’re striking gold and probably get a good long article about it (like the ones Tope does in the AppVille magazine).
Good luck & Happy Coding
Hi Peter…
Yes, Lazy might be a harsh word.. but inundated with so many reviews to do at once, doing some of that work for them really does help…
Hi Tope,
Very interesting page. Hope to read more in future…
Glad you like it, Manfred
Great Cheat Sheet Tope, love what you did with the initial content. And love that having a video is mentioned as one of the essential
Thanks Sylvain.. Yes, a video is surely one that gives a quick overview and can convince someone to write a review
This is a great infographic, will be sharing on twitter. I blog about kids apps and agree that a video is really helpful, particularly as I don’t use promo codes so need to check an app out before deciding whether to buy. And definitely personalise it / find out about any review guidelines for each site. A standard mail shot with “hi blogger” or similar will almost always get deleted.
Thanks for the comment, Helen. and for giving us some more insight into what to do and not to do
Love love love this. It’s fascinating that while so much of this is common sense, so many people fail at it. Dead on, Tope. We always tell potential reviewers that when they download the app, they’ll be presented with a dummy account, pre-populated with data. Helpful considering we’re accounting software that relies on a business’ financial data.
Love this article thanks for sharing i really enjoyed this