Apple is not your marketing department, You are

I’m happy to say the 4th issue of Appville is now available for download. As usual, we have got some useful and actionable content from industry experts. Go here to download it Robin Campbell of Tapstream wrote an article that explains why you shouldn’t leave the success to of your app to Apple. Tapstream’s service [...]

Styling Your App Using Pixate

App design is an evolving space and it seems a lot of publishers are recognising the importance of having a good design. The best part of the evolution is the companies that are springing up to make the journey to great app design easier. One of such companies that promises to make that journey easier [...]

4 Tips On Running An Independent App Company

This post was published in the second issue of the Appville magazine David Barnard is the Founder of App Cubby, makers of Launch Center Pro which helps you achieve uber-productivity when using your iPhone. He obviously has “been there, done that” when it comes to running an independent app company successfully. That is why I [...]

A Free Way to Generate Downloads For Your App

I had the pleasure of interviewing Eric Dyck, Co-founder of Tap For Tap which is a mobile promotional platform that helps you generate users for your app using a unique technique. So unique, I don’t think it has been done before in the iOS app space. I’m sure you will find it useful and hopefully [...]

How to make a promo video for your app

- Alejandro Luengo This post was published in the third issue of the Appville magazine. Alejandro sent me an email a couple of weeks ago with a link to his new app One Tap! which was using the Gunmetal template from App Design Vault. What caught my eye was the amazing promo video he made [...]

Outsourcing the Production of your Marketing Videos

- Manuel Zamora: Founder, Downshift Interactive This post was published in the third issue of the Appville magazine Nothing beats a video when it comes to strategies for getting your customer’s attention. A great demo video will not only showcase your application but convey your values, personality, and uniqueness. A great promotional video should definitely [...]